The Future is FERAL
Earlier this year we were selected to join the curated assortment of incredible US companies showing at West Coast Craft in LA this December. If you aren't familiar with WCC, they are responsible for some of the biggest, baddest shopping events on the west coast - bringing thousands of stylish visitors to shop 275 unique, small businesses in one weekend!
This December 7 & 8 we're setting up at the Row DTLA, one of the most gorgeous industrial spaces in LA. The ROW was once a manufacturing center for American Apparel, it is essentially a brutalist concrete compound, now transformed into an outdoor LA boutique shopping center complete with street art and al fresco dining. Only in LA.
Because this is our FIRST SHOW (yes, we're damn excited) we're going to create an entire 10x10 space into a FERAL shopping experience unlike any other. The theme for our booth is "The Future Is FERAL". It is inspired by the late 90's angst of the Y2K era, to dancing to electronic music in warehouses at night while nervously anticipating the arrival of the year 2000. Excited, yet anxious about what the future may hold and somehow remaining passionately optimistic. Ah, youth. Here's a sneak peek of our mood board inspiration for the booth.
Now, as we all now prepare for the mind blowing arrival of the year 2020, FERAL brings you a modern vision for the sophisticated raver. All grown up, but still an undercover rebel (you know who you are).
If you're going to be in LA you do not want to miss this. We will be bringing one of a kind pieces in colors you've never seen in addition to custom painted items that are truly one of a kind. Everything will be event priced to sell. We want all of you to upgrade your handbag game and support US made American Luxury. Because of all of you - the FUTURE IS FERAL. See you there!