F E R A L Getaway: Los Angeles, December 2018
I lived in LA for 9 years, and relocated back to the PNW (only after I was poached by a large, nationally respected brand to direct design for 11 private label accessory...
Journal
Let's Talk Crowdfunding!
First of all, we did it! Let's take a moment to relish in the afterglow of the fact that F E R A L got funded. We reached...
Transparency Tuesday: The Making of the Launch Collection
Hello Everyone, We have been getting asked a lot lately about what inspired my starting the line and how the styles of our launch collection were created, so I wanted...
You Deserve A Better Bag
No really, ladies. You do. We're not just being coy here, we have seen you at the park, the grocery store, the office, the gym. You're wearing something comfortable and...
Join the Revolution
If you didn't already know, it is Fashion Revolution week, championed by an organization aptly called the Fashion Revolution (follow them @fash_rev). I'm grateful for platforms like the Fashion Revolution,...
LA Vibes
Our line is made in the City of Angels, and it was a conscious decision to manufacture here. Our founder lived in LA for 9 years and considers it one...
Leather Lesson #1
Let's take a moment to learn about the difference between the Italian leather we use to make our accessories at F E R A L and the 'Vegan' leather handbags we've...
Details that Matter
We partner with 10 different companies across the USA to make all the little details that go into our modern luxury product. We think it is pretty cool that when you buy a...
Honest Luxury
Having manufactured overseas for over a decade, I have a vast network of skilled factories that are more than capable of making the F E R A L line. But...
What's in a Name?
And then, in 2015, I came across a beautiful description of a word that had grace, power and resilience. A pillar of strength and bold connotations that resonated with me...