O U R V I S I O N
F E R A L
fe • ral
- Having returned to or existing in a natural state
- Of an original or unknown origin
F E R A L is a Seattle based handbag label launched in 2018 by Shannon Fisher. The line celebrates individuality, functionality and suggests a minimal(ist) alternative to traditional luxury accessories. Mindful design and an ethical mission highlight our return to a natural state as responsible consumers, all without compromising our elevated luxury aesthetic. We believe in doing things the right way and selling them for honest prices from the beginning. You deserve the best, after all.
We use sustainable materials and ethical manufacturing practices to create high-end handbags in the USA at accessible prices. The journey to build this collection has taken almost 2 years, and we're proud of every detail. It's time to downsize your bag and change your life.
C R A F T S M A N S H I P
10 US companies are supported in our manufacturing model
8 American artisans are involved in handcrafting each handbag
We partner with one of the best factories in the US to manufacture our bags, and we visit them often. We’ve worked together for many years, and our hands-on close relationship is the most effective way to ensure the quality and integrity of the product we create together. Designed with intention and passion, our goods are handcrafted by artisans who put their keen attention to detail and love into every piece they create.
We use Italian calf leather for all of our F E R A L handbags and accessories. This luxurious, fine grain material allows us to create smooth silhouettes with a clean and polished appearance. Don’t let the sleek appearance fool you, they’re well-made and ready to accompany you on your everyday adventures. The fine grain is naturally scratch and water resistant. These bags are made to be worn, not sit on a shelf.
Our small batch production runs are hand cut, meaning there is a personalized touch on every piece. The edges are hand polished and double painted for a clean, elevated finish. These high-end details are skillfully executed by our team of artisans, trained in the timeless Italian art of leather working.
Each season, we custom print and manufacture the first 150pc of our drawstring dust bags in our Seattle studio. They feature a custom print each season and we hope you enjoy using them, as a gym bag, grocery bag, or to hold your dry cleaning- they are a practical solution to many casual situations.
Both the limited-edition dust bags and handbag linings are made of Eco-Twill fabric, which is made of a blend of recycled PET (water bottles) and organic cotton. This keeps bottles out of landfills and makes a vibrant and naturally durable material we can feel good about wearing.
We currently source all of our hardware, linings, and packaging components from US manufacturers, and are committed to continuing to support these small US businesses as our company continues to grow. Investing in American communities through supporting these partners is the foundation of our business.
We use only the most premium materials, and hand cut every piece of leather used so that we can honor the timeless tradition of handbag making. Our skilled artisans are all paid fair wages, and love what they do (and it shows). Making the pieces in small batches allows us to control the quality and avoid waste created by traditional manufacturing practices. We are committed to making beautiful, high-end leathergoods with these premium materials and know you'll recognize the quality in every detail.
O U R F O U N D E R
In 2014, a then 30-year-old Shannon Fisher left her job as a corporate design executive, choosing to focus on a more meaningful lifestyle. Having built a vast industry network and provided her design knowledge to private label brands for over a decade, she felt compelled to challenge the status quo and create a company she could be proud to work for. Having no start-up experience, she relied on her passion for beautiful design, ethical manufacturing and an appreciation for luxury leather goods to launch F E R A L.