O U R F O U N D E R
F E R A L launched in 2018 by Shannon Fisher. After working as a private label handbag designer for global companies for over 14 years, Shannon wanted to make a change and be a part of a brand focused on marrying ethics and aesthetics. Surprised to find very few 100% made in America leather goods companies with an elevated aesthetic, a brand was born. She designed an edited collection of 5 versatile, high quality and extremely functional leather bag silhouettes, each designed to simplify daily life while maintaining an elevated & cool aesthetic. A busy mom of 3, and solo small business owner, Shannon understands how important practical details are and how surrounding yourself with beautiful, well made things can add value to your life. She still wears her No. 5 Backpack and No. 4 Phone Sling everyday.
A message from the founder: Now expecting baby #4, I will be taking a short break from managing this brand. FERAL is now exclusively available for purchase on Etsy or by emailing a request to firstname.lastname@example.org. Thank you for your support of this small business!
T H E B R A N D
F E R A L
fe • ral
- Having returned to or existing in a natural state
- Of an original or unknown origin
F E R A L represents a modern approach to luxury leather goods. The collection was built out of a respect for minimal(ist) design and a focus on functionality. It is inspired by 90's design, modern youth culture and architecture. We’ve stripped away the unnecessary to create clean bags with intentional, practical details keeping only those which enhance the versatility and unique aesthetic of that style. Our understated branding ensures that you define your style, not the brand you wear.
C R A F T S M A N S H I P
We partner with one of the best factories in the US to manufacture our bags, and we visit them often. We’ve worked together for many years, and our hands-on close relationship is the most effective way to ensure the quality and integrity of the product we create together. Designed with intention and passion, our goods are handcrafted by artisans who put their keen attention to detail and love into every piece they create.
S U S T A I N A B I L I T Y
Our small batch production runs are hand cut, meaning there is a personalized touch on every piece. The edges are hand polished and double painted for a clean, elevated finish. These high-end details are skillfully executed by our team of artisans, trained in the timeless Italian art of leather working.
All of our beaded styles are completely made to order, in an effort to reduce waste. The beads and filament used for these styles are 100% made in USA.
Our signature dust bag backpacks are made in our studio in small batches. They are cut, printed, sewn and finished here too. They can be washed and re-used many times, and we hope you enjoy using them as a gym bag, grocery bag, market tote or to hold your dry cleaning- sky's the limit - get creative! Each year we plan to update the color, or collaborate with an artist to make these dust bags unique and limited edition.
Both the limited-edition dust bags and handbag linings are made of Eco-Twill fabric, which is made of a blend of recycled PET (plastic water bottles) and organic cotton. This keeps bottles out of landfills and makes a vibrant and naturally durable material we can all feel good about wearing.
Our compact supply chain is proudly 100% in the USA. We are committed to continuing to support these small US businesses as our company continues to grow. Investing in American communities through supporting these partners is the foundation of our business and each handbag style you purchase impacts a minimum of 10 US businesses. We've recently added info graphics to each product page so you can see the states where your style was made and/or your bag's components came from.
We use sustainably sourced, Italian calf leather for all of our F E R A L handbags and accessories. This is the only material sourced from outside the US, and we use it because it is the best. Our leather is bio-traceable and a byproduct of the meat industry. We made sure we chose natural materials that reduce or eliminate waste and are proud to utilize this available material and turn it into something beautiful that will last for many years.
We use only the most premium materials, and hand cut every piece of leather used so that we can honor the timeless tradition of handbag making. Our skilled artisans are all paid fair wages, and love what they do (and it shows). Making the pieces in small batches allows us to control the quality and avoid waste created by traditional manufacturing practices. We are committed to making beautiful, high-end leathergoods with these premium materials and know you'll recognize the quality in every detail.
O U R M I S S I O N
In addition to supporting other US small businesses by partnering and purchasing all our materials directly from them, we are proud to give back. Since 2018, FERAL has supported various charities, and is dedicated to giving a portion of profits to causes that matter to us every season.